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“All our knowledge has its
origins in our perceptions.” - Leonardo da Vinci
In today’s economic climate,
not only are companies aggressively competing for market
share, but they’re trying to find cost-effective ways to
market themselves without increasing their advertising and
marketing budgets or even deleting marketing budgets because
it is viewed as a “corporate luxury item” instead of a
necessity. However, what most companies do not realize is
that marketing is essential, especially in rough economic
times; the one caveat is that marketing is not a battle of
products and services, but a battle of perceptions.
Have you ever heard that
perception means everything? A consumer/client’s perception
plays a big role in how they participate in and with a
company, its products and/or services – in essence a client
or consumer’s perception is reality and everything else is
an illusion.
So how does the market
perceive your company? Is the internal perception the same
as the external? Do you really know how your clients and
the public view you?
In this interactive
presentation, Kimberly Pepper of Red Dot Public Relations
will offer insight as to how perceptions affect businesses,
offer key tips on how to build and manage customer/client
perceptions, and give information about how to
cost-effectively use your marketing budgets and grow market
share. Kimberly will:
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Illustrate the unique
nature of perception
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Explain how perception
plays a powerful role in building or “squashing” a
company
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Assessing the internal
perception vs. the external perception of your company
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Learn how perceptions and
work values affect your business
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Provide insight into the
key factors influencing perceptions and how these can be
applied in your business
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Understanding the
consciousness economy – what consumers really want
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Distinguishing your
company from your competitor by utilizing employees,
executives, human resources, sales, marketing, and
public relations to shift customer/client attitudes and
emotions
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Learn about the 3
Building Blocks - Building perceptions, Building brand
awareness, and Building market share
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How diversifying your
marketing mix will assist your company
Kimberly Pepper, President of
Red Dot Public Relations, has been in the marketing and
public relations industry for over 14 years. Having worked
with numerous small and Fortune 500 companies such as
Allstate, Microsoft, Dell Computers, Bausch & Lomb, Red
Robin Restaurants, Heineken, and RealNetworks, Kimberly has
a proven track record of successful communication programs.
Offering her clients a full-range of public relations,
Kimberly assists her clients in building brand awareness,
managing corporate reputations and crisis communications,
instituting community relations, and establishing a
diversified range of communication programs. A marketing and
international business alum from Washington State
University, Kimberly also studied European Economics and
International Relations at Cambridge University in England.
Reservations deadline:
June 5
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